The programme trains you to link creativity and analytics in marketing management for innovative problem-solving. The curriculum emphasises cutting-edge digital, social, and analytical tools, brought to life through a highly practical #NotByTheBook methodology. You’ll engage in hands-on experiences such as the Company Consultancy Project, world-class seminars, workshops, and a professional thesis, all supported by access to our renowned Creativity Marketing Center (CMC). |
These courses are intended as guidelines. Speak to your guidance counsellor to see what courses are offered at your school.
Requirements: - Bachelor degree and/or Masters in any discipline:
- Candidates with less than 240 ECTS* will be required to attend an additional online semester from July to September.
- *240 ECTS (European Credit Transfer and Accumulation System) is generally equivalent to 4 years of Bachelor's degree study at RQF Level 6, or 3 years of Bachelor’s degree study at RQF Level 6 plus at least 1 year of Master’s degree study at RQF Level 7.
- A minimum of 18 months of relevant, full-time professional work experience (can also include internships) in a customer-related activity such as sales, marketing, communications, or creative industries.
- Candidates considering a career change to marketing and with a compelling case for how they would benefit from and contribute to the programme are also welcome to apply.
- Candidates with less experience may be considered if they have studied at a top university and demonstrate excellent past academic performance.
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| Test Scores: | - Test of English as a Foreign Language (Internet Based) or International English Language Testing System (academic or immigration)
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| Additional Admission Requirements: | - Letter(s) of Reference
- Statement of Research Interests
Additional Requirements: - Two reference letters, (ideally one academic and one professional in a format of your preference
- Motivation letter
- Creative essay (500 words) that answers the following question: "Describe an experience (in a workplace or elsewhere) where you found a creative approach to solving a problem, addressing a complex situation or generating new ideas". Creativity is encouraged in creating this essay.
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* We make every attempt to provide accurate information on prerequisites, programs, and tuition. However, this information is subject to change without notice and we highly recommend that you contact the school to confirm important information before applying.